School Marketer

Real-Time Assessment

2024

The aim of this assessment is to gauge the applicant’s proficiency in the skills and competencies required for the role of a School Marketer at Regent Business School.

You have 30 minutes to complete this assessment. Please provide your answers in a clear and concise manner. The assessment is worth 40 marks in total.

Instructions:

1. Ensure you have a stable internet connection

2. Read each question carefully.

3. Answer all questions

4. Time Management: Allocate your time wisely to ensure you can answer all sections.

5. Specific Examples: Where applicable, use specific examples to support your answers.

6. Use real-world examples where applicable.

7. Do not use external help.

SECTION 1: MULTIPLE CHOICE QUESTIONS (10 marks)

1. When conducting market research, it is important to….. (1 mark)*

Only focus on current market trends

Analyse competitors and sales strategy efficiency

Ignore customer feedback

Solely rely on historical data

2. An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listing to drive traffic to a website is called? (1 mark) *

Search Engine Optimisation

Contextual Advertising

Digital Asset Optimisation

Pay Per Click

3. Which of the following best describes the ‘Sales Funnel’ in marketing? (1 mark)*

A process where potential customers are identified and directly approached through email marketing campaigns.

A strategic framework used to generate leads and nurture them through different stages, from initial awareness to the final purchase.

A digital marketing tool specifically designed for creating and distributing online advertisements across various social media platforms.

A customer service methodology focusing on post-purchase satisfaction and feedback collection.

4. How can higher education marketers leverage alumni networks? (1 mark)*

By asking alumni to provide financial donations only

To offer mentorship and internships for current students

To serve as guest speakers exclusively

As a means to outsource teaching responsibilities

5. What role do open days and campus tours play in the marketing strategy of higher education institutions? (1 mark)*

They are an outdated practice and no longer used.

They provide an opportunity for prospective students to experience the campus atmosphere and facilities firsthand.

They are exclusively for parents to ask about tuition fees.

They serve no real purpose other than a day off for the admissions team.

SECTION 2: TECHNICAL QUESTIONS (15 marks)

1. Outline a strategy for meeting and exceeding monthly enrolment targets. (5 marks)*

2. How would you measure the success of your marketing campaigns? (5 marks)*

3. Explain how you would measure the ROI of a marketing event aimed at attracting new students. (5 marks)*

SECTION 3: SCENARIO-BASED QUESTIONS (15 marks)

1. You are tasked with hosting an open house at Regent Business School to attract prospective students. Describe your approach to organising this event to ensure it’s successful and meets the school’s recruitment targets. (5 marks)

2. Explain how you would use data to inform your marketing strategies at Regent Business School. (5 marks)

3. Suppose a student or parent left a negative review for Regent Business School on their social media pages or on their Google listing. How would you respond to the review? (5 marks)

Full Name*

Email Address*

Acknowledgement: By submitting this assessment, you consent to the collection, processing, and storage of your personal information for the purpose(s) of this application